The program aims to provide an environment that fosters intellectual growth and stimulates creativity enabling the students to freely express their ideas in the realm of film and television. They will study different methods of storytelling, scriptwriting, and conceptualization that will give them the confidence to express their unique perspective through their projects.

The department will enrich students with strong technical knowledge of cameras, lights, and accessories that will equip them to maintain the standards of the fast-developing industry.
A graduate armed with critical thinking, a confident ability to ideate, and the experience in the required knowledge of film direction, production, and cinematography will harness the potential to become a pioneer of the industry.

  • Conscientiously creating impactful narratives.
  • Arranging unique ideas in order to develop and deliver stories.
  • Developing a deep analytical perspective on filmmaking.
  • Studying the evolution of all aspects of filmmaking.

Becoming fluent in the use of technology to meet industry standards

The degree will open job prospects in the following capacities:

  • Assistant Director
  • Assistant Producer
  • Associate Producer
  • Associate Director
  • Cinematographer
  • Director
  • Producer
  • Writer
  • Art Director

Storyboard Artist


BMS program is a creative journey into the competitive world of Advertising. This rigorous program instills the vital skills required to meet industry standards. The courses prepare students to strengthen brand identity and translate the Big idea into sound creatives. It embraces the core competencies of copywriting, sound, design & visualization and sharpens each element to sync with brand strategy. The curriculum cultivates skills that produce innovative solutions for corporate challenges and helps translate creative briefs into successful campaigns.

Upon completion of BMS Advertising, students will be able to:

  • Explain and critique the creative foundations, perspectives, issues.
  • Analyze diverse messages and create messages for all mediums
  • Create ideation and strategize their creative journey
  • Produce campaigns and other creatives based on briefs.
  • Apply skills to address complex real world problems of Brands by providing them with creative and unique solutions

The degree will open job prospects in the following capacities:

  • Copywriter
  • Producer
  • Director
  • Art director
  • Creative director
  • Graphic designer
  • Account executive
  • Communication consultant
  • Media buyer
  • Web designer
  • Campaign manager
  • Media planner


The animation strand in the media department of the Iqra University is a place where talents flourish and ambitions become careers. The curriculum is designed to develop your artistic originality and equip you with the skills to find your personal voice as an animator, individually and professionally. Teaching focuses on not only creative thinking, innovation and flexibility but also on the use of technology to explore and transform the potential of the medium.
Courses are driven by experienced specialists, craftsmen and artists with key industry contacts.

Diverse learning areas are from planning to composition, instruction to execution and curation to dissemination. With our career-oriented teaching, you will graduate with a comprehensive portfolio through collaborations and networking thus providing you a sound foundation for a thriving career in animation.

Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:

  • Gain a thorough understanding of social, cultural and professional context occupied by animation and the ability to articulate this and apply it in your practice.
  • Apply techniques and concepts in animation pre-production, production and post-production.
  • Develop an original, individual approach to creating animation
  • Work independently and in teams.
  • Present your work in a professional manner to pitch your project

The degree will open job prospects in the following capacities:

  • Motion picture and video industries
  • Post-production and VFX services
  • Computer design and related services
  • Software publishers
  • Video games
  • Documentaries
  • Motion graphics
  • Websites (professional, commercial, charity and NGOs)
  • Pre-visualization such as in architecture, military and medicine
  • Information services such as data visualization
  • Simulations and digital visualization (insurance, medical, forensic, population and health and military)