Artificial Intelligence is transforming Digital Marketing to remain competitive and optimize marketing spend in the new digital landscape. This course will help students comprehend and connect with clienteles in entirely new and innovative ways. It will enable students to explore game-changing digital marketing strategies and tactics that organizations are deploying. This course is designed for marketers and leaders who want to broaden their understanding of cutting-edge digital marketing techniques and develop a working understanding of data analytics.

Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:

  • Understand digital marketing and its disruption of the traditional marketing mix.
  • Be aware of the online consumer journey and how to effectively target their customers.
  • Understand the role of the core digital marketing channels and learn how to optimize using metrics: SMART goals, conversion optimization, A/B tests, attribution, and experimentation.
  • Set clear objectives for the different digital marketing channels.
  • Earn a degree certificate to share with their professional network as well as unlock access to career support resources to help them kick start their new career.
  • Set clear objectives for the different digital marketing channels.

Course Type

Course Code

Course Name


HMT 111

Functional English


HMT 221

Islamic Studies / Ethics


EDU 102

Child Development


HMT 112



ASC 171

Basic Science


EDU 112

General Methods of Teaching


HMT 114

Communication Skills


ASC 172



EDU 121

Classroom management


ASC 173

Introduction to Mathematics


HMT 231

Pakistan Studies


EDU 161

Teaching Islamic Studies at Primary level


EDU 252

Teaching reading and writing


HMT 211

Art, Crafts & Calligraphy


EDU 233

Teaching Primary Urdu


EDU 217

Teaching Primary Science


ASC 272

ICT in Education


EDU 261

Primary School Teaching – I


EDU 271

Classroom Assessment


EDU 234

Primary School English


EDU 273

Primary School Mathematics


EDU 274

School, Community and Teacher


EDU 232

Primary School Social Studies


EDU 262

Primary School Teaching – II

English Language Teaching

The Associate Degree Entrepreneurship Program is designed to develop and foster entrepreneurial mindset among students and help them understand the various stages of entrepreneurial development. The aim of this program is to ensure that the end-product of this program would be a functioning enterprise. This program is curated to develop students with an entrepreneurial mind-set so they can create new ventures within and outside existing enterprises. So, in the long-run, the graduates of this program will be job creators and not job-seekers. The main goal of the program is to develop students’ knowledge about entrepreneurship, startups and customer validation.

After completing the program, a student will be able to:

  • Understand the functional principles of Entrepreneurship.
  • Plan, design, launch and manage entrepreneurial ventures.
  • Implement ideation, networking, experimentation, execution, breakeven, growth, and investment in entrepreneurial projects.
  • Satisfy wants or needs in the community by creating an innovative product, service or event.
  • Find solutions to problems in the market and improve the situation for the target audience.

Course Type

Course Code

Course Name

University Mandatory


Some Course Name

University Mandatory


Some Course Name

University Mandatory


Some Course Name

Common Option


Some Course Name

Common Option


Some Course Name

Common Option


Some Course Name

Core Course


Some Course Name

Core Course


Some Course Name



Some Course Name