DIGITAL MARKETING

The Continuing Education in Digital Marketing is a professional certificate designed to educate students about the role of marketing and how to use its principles in online marketing to succeed in a competitive marketplace. This program’s coursework includes social media, content marketing, search engine optimization (SEO), e-commerce, pay-per-click (PPC), web design, and user experience.

This program is ideal for business owners looking to upskill their marketing techniques or those interested in pursuing a digital marketing career. It is also an excellent opportunity for new entrepreneurs who wish to learn about marketing and set their enterprise apart using practical digital marketing skills

  • How perceptions, brand loyalty, and purchasing are created and influenced through marketing.
  • How to use segmentation, targeting, and positioning to develop and sustain successful brands for effective and profitable marketing.
  • How to conduct a competitor audit and analysis.
  • Changes in the digital landscape and the significance of digital marketing.
  • Development of digital marketing strategy.

Digital Marketing continues to be a highly sought-after skill set in the field of marketing. A professional certificate in Digital Marketing will not only help you pursue a career in marketing but will also ensure the success of your own business.

Here are some employment outlooks for digital marketing professionals:

  • Digital Marketing Analyst
  • Ecommerce Manager
  • Search Manager
  • CRM Analyst
  • Digital Marketing Fundamentals.
  • Customers Insights and SMM.
  • Marketing Campaigns.
  • Search Engine Optimization.

ENTREPRENEURSHIP

Associate Degree in Commerce is a two year under graduate degree offered by the Department of Business Administration. The program is designed to develop and foster entrepreneurial mindset among student and help them understand the various stages of the entrepreneurial development. The degree also aims to ensure that the end-product of this program would be a functioning enterprise. This program is curated to develop students with entrepreneurial mind-set so they can create new ventures within and outside existing enterprises.

  •  To identify the core concepts required in entrepreneurship
  •  To demonstrate teambuilding skills while executing the final entrepreneurship business project.
  • To apply critical thinking and problem-solving skills with respect to entrepreneurship. • To demonstrate both the written and verbal communication skills required to present assignment and final project.
  • To practice leadership skills while executing the final entrepreneurship business project.
  • To employ ethical considerations while undertaking the entrepreneurial activities

A degree in entrepreneurship can benefit business owners in almost every industry. The business skills gained from earning an associate degree in entrepreneurship apply to any business venture. Different positions for which jobs can be get are in the field of: 

  • Business Administration 
  • Finance
  • Project Management 
  • Public Relation
  • Introduction to Psychology
  • Islamic Studies
  • Introduction to Mathematics
  • Functional English
  • Fundamentals of Management
  • Professional Writing
  • Introduction to Health and Life Sciences
  • Introduction to statistics
  • Financial Accounting Principles
  • Pakistan Studies
  • Communication Skills
  • Introduction to Entrepreneurship
  • Fundamentals of Marketing
  • Consumer Behavior
  • Marketing Research & Industry Analysis
  • Ethics and Social Responsibility
  • Introduction to Economics
  • Product Innovation & Design
  • Digital Marketing
  • Managing the Entrepreneurial Venture

ACCOUNTING & FINANCE

Associate Degree in Accounting and Finance at Iqra University prepares students for a rewarding career in the field of accounting and finance. Along with mastering accounting and finance skills and knowledge, this program will help students develop communication & interpersonal skills, critical thinking and decision making. Moreover, the degree will enable them to apply knowledge to solve problems and to create value in the said field.

The program will enable participants to deal with financial records and figures and help organizations make efficient decisions based on financial analysis. The two-year Associate Degree will help accounting professionals create, update, review, and maintain accounting records and will play a key role in the overall operation of an organization.

The two-year associate degree in accounting and finance will build foundational skills in financial accounting, cost accounting, financial management and business law & taxation. The degree will serve students as a first step in their professional advancement.

After completing the program, a student will be able to:

  • Explain core concepts in Accounting and Finance.
  • Analyze Businesses’ accounting and finance related problems and formulate optimal solutions in local and global context.
  • Use technology as appropriate to analyze financial and non-financial information.
  • Communicate through oral and written means by using appropriate technology.
  • Demonstrate interpersonal and intrapersonal skills in groups and teams.
  • Exhibit work ethics and promote sustainable development goals.

The BS (Accounting & Finance) is a highly specialized degree, preparing the graduate as having expertise in Accountancy and Finance. Roles related to an Accounting & Finance degree include:

  • Accounting technician
  • Chartered accountant
  • Investment banker
  • Stockbroker
  • Tax adviser
  • Actuary
  • Data analyst
  • Introduction to Psychology
  • Islamic Studies
  • Introduction to Business Mathematics
  • Functional English
  • Introduction to Information Technology
  • Academic and Professional Writing
  • Introduction to Environmental Studies
  • Introduction to Statistics
  • Financial Accounting 1
  • Pakistan Studies
  • Communication Skills
  • Cost Accounting
  • Financial Accounting 2
  • Philosophy and Critical Thinking
  • Principles of Finance
  • Audit and Assurance